Project Scope
Branding, Advertising, Presentations, Brochures, Booklets, Flyers, Social Media Ads, Posters, Event Materials, Brand Guide Creation, Art Direction
Branding, Advertising, Presentations, Brochures, Booklets, Flyers, Social Media Ads, Posters, Event Materials, Brand Guide Creation, Art Direction
Description
I was responsible for the rebrand of NJM's multistate teen driver program, Share the Keys. I started with the Resource Guide, which is a booklet provided to parents of eligible teens. I wanted to give the new design an element to tie everything together, which ultimately ended up being the 2-color geometric accent. The new brand was then applied to all existing and future pieces created for the program.
I was responsible for the rebrand of NJM's multistate teen driver program, Share the Keys. I started with the Resource Guide, which is a booklet provided to parents of eligible teens. I wanted to give the new design an element to tie everything together, which ultimately ended up being the 2-color geometric accent. The new brand was then applied to all existing and future pieces created for the program.
STK Facilitators present this PowerPoint to families of students as they follow along in the Resource Guide. Along with this, there are also Facilitator Training PowerPoints, and separate presentations for each eligible state. This deck features embedded video and animations.
